"S&M" is the third single off Rihanna's latest album Loud. The word 'mediocrity' comes to mind, as in "S&M" is neither amongst my favorite, nor my least favorite Loud tracks, & while the Melina-directed video isn't one of Rihanna's worst videos (see: "Only Girl (In The World)"), it certainly isn't among her most innovative. At the end of the day, a lost opportunity, if you ask me. P.S. I'm willing to let the Perez Hilton cameo go... but only because he plays a dog.