"Ego" is the third urban single off Beyonce's third album I Am... Sasha Fierce. Let's start off with the positive: Beyonce's dancing is on-point in this one! Looks like all those "Single Ladies" performances have really paid off. She looks great as well. On the other hand, how cheap IS this thing?! Have you forgotten who you are, Beyonce? Also, I don't really get why this is yet another solely dancing video. I've never quite understood the hype over "Ego" anyway (Err, why didn't she use the Kanye West version?), but it doesn't really lend itself that much to this kind of "Single Ladies"-esque clip. I'm also, yet again, left wondering why Beyonce has decided to abandon color almost completely. Maybe not having an entire video anthology for this album isn't the end of the world...
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